Kennebec Valley Tourism Council recognizes the importance of establishing and maintaining a clear, consistent branding and visual identity across all communication and marketing efforts to visitors and tourism industry members.
This Brand Standards Guide outlines the fundamental elements that make up the visual brand and guidelines on usage. It is essential that KVTC, its partners, and vendors properly use the region’s visual branding and encourage a cooperative effort to promote Maine’s Kennebec Valley region consistently to create highly recognizable marketing materials directed to potential visitors.
Logos & Graphics
Kennebec Valley Tourism Council Logo
Below are versions of the Kennebec Valley Tourism Council official logos for use by local stakeholders and partners on all sponsorship materials where KVTC funds have been awarded.
Maine’s Kennebec Valley Wordmark
Maine’s Kennebec Valley wordmark and its variations are a distinct text-only typographic treatment
used for purposes of branding. It can be used over an image if the field area allows for suitable readability. Use Klinic Slab Medium, 20 tracking, title case, or all caps, depending on specific usage.
EXPLORER™ Wordmark
The EXPLORER wordmark is a distinct text-only typographic treatment used for purposes of identity.
The EXPLORER is an entity, not an action as in the alternate below.
The wordmark is intended for use as a masthead on the Visitor Guide, marketing and advertising materials, and website. The trademark symbol (TM) must be included, as shown. It can be presented in white over a color field or in Brand Blue or Brand Orange, but should never be presented as 100% black. It can be used over an image if the field area allows for suitable readability.
Click to Save: EPS
For more information, download and refer to the Brand Standards Guide pdf.
